I used the Duplicolor wheel coating on my Work Truck/Police wheels.... I used the Duplicolor clear coat, as well...
Just be careful with that stuff...it comes out very dry. The first coats are very tricky...you want to go light to prevent any runs, but you can't go too light or hold the can too far away because the paint will dry before it makes contact with the wheel surface. Then you just get a black dust on your wheels.
Use a tack cloth between coats. But make sure the paint is dry to the touch and use VERY LIGHT pressure...don't even push on it...just drag the cloth along and let the tack do the work.
Prep is tedious and sucky...but it's the key to getting a good quality finish that lasts. DO NOT take any shortcuts or skimp in the prep.
1.) Clean with a good degreaser...I use Simple Green.
2.) Scrub with Dawn/hot water solution....rinse with water thoroughly--TWICE.
3.) Feather any chips/dings/deep scratches with 220 grit sand paper....then sand the entire wheel with 400 grit sandpaper. Make sure you hit all the edges, wheels lips, etc. very well or paint will chip super easy. Use 800 grit sandpaper and sand over the front face of the wheel...at least all the major flat surfaces. Be sure to sand the back side of the wheels just the same.
4.) Clean with degreaser thoroughly. Make sure you get ALL sanding dust from all the cracks/creases/etc.
5.) Clean with a high quality surface cleaner. I use Summit's...
http://www.summitracing.com/parts/SUM-UP403/
6.) If you have any spots that are bare metal, spray three light coats of etching primer. You don't need to cover the whole wheel, just cover any bare metal.
7.) After dried, use 800 grit sandpaper and lightly sand the primer smooth. Just VERY light sanding...don't go all the way back to metal.
8.) Clean with surface cleaner. Make sure you get all of the sanding dust from the etching primer.
9.) Use a high quality primer sealer. Spray two light coats and one wet coat. Don't spray TOO wet though...you don't want runs. Let dry thoroughly. If you notice any dust between coats use the tack cloth like I mentioned above.
10.) After completely dry, use surface cleaner. Make sure there is no dust on the surface of the wheels.
11.) Spray two light coats and one wet coat of the color of your choice. Again, be careful with the wet coat. Don't want runs! Definitely take your time between coats....make sure the paint is dry and use a tack cloth. There WILL be dust. Especially if you're painting the front AND back of the wheels at the same time.
12.) Use a tack cloth after the last coat of color. Spray two light coats and one wet coat of clear WITHIN ONE HOUR of the final color coat.
13.) Let the wheels cure for as long as possible before mounting them. I left mine in my garage for a week with the heater running. Now that it's summer, I'd let them dry inside the garage for a couple of days, then I'd let them sit outside in the sun for a few hours/day for another couple of days.
14.) Go to a shop that has a "touchless" tire mounting system. Tell them not to use clip on weights on the front face of the wheel. That would ruin your new fancy paint job. They can use clip on weights on the back of the wheel but they should use adhesive weights for the front.
My final product....cell phone pic....