The options in the 285/40/24 are Yokohama prada spec x, kumho exsta arc kl12, or toyo proxes ST2.
Any experience with any of those?
The Yoks are the best tire in that size. They are smooth riding tires that really do good all year round. A family member had those on a '12 Q7, but just got the new 421Qs.
The ST2s are also about equal, but may not ride as smooth. They will also cost a bit more. I like the tread on them though if that matters to you.
The Kumhos are a complete no and I am pretty sure those Ecsta STXs are discontinued.
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The fender on these new SUVs are large, but clearing a 40 sidewall on a 285 tire with only a +30 offset will probably not happen. You will have at least some rubbing, if not bad rubbing. I do have to install a set of wheels on a 2015 with at least a 295/35/24 to be sure though.
All my posts are based off the NNBS experience I have. On those, a 295/35/24 on a 10" rim with a +30 offset, all under an unsagged suspension, is the only way rubbing would not occur at all.
If any one of those factors were changed (like a 305 tire, a rim wider than 10", offset under +25, or an SUV with over 40,000 miles) rubbing could occur.