The incentive is to produce them faster than they are now because their competitors will start bringing similar products to the market. Once that happens, the party is over.I also think the prices will stay high. If they are selling them right now faster than they can be produced what is their incentive to bring the prices back down? Customers aren't just going to disappear if this is the vehicle they really want
Right now, GM is really the only game in town for a volume production 1/2 ton based SUV.
Later in 2022 and in 2023, that will change:
1. Ford will ramp up production of their revised Expedition.
2. Toyota will have the Sequioa
3. Jeep will ramp up production of the Wagoneer and Grand Wagoneer which are completely new to the segment.
4. Dodge may have the Durango which will be completely new to the segment
Similarities exist in the 1/2 ton pickup market with the F150. Now the new Tundra is being delivered and GM is about to start producing the updated Silverado and Sierra. There are a few forum dealers that will let you order an F150 3-5% below invoice pricing.
By mid 2023, we're going to be well on our way back to the old days.