Just to chime in, throw my numbers in the mix here, I have seen nearly 21 mpg (hand calculated on a nearly 3 hour trip from school to home) in my 4 door. I always check my mileage every time I fill up, it's something my dad always did, so it's a habit that was taught to me as a little guy. Plus, if that starts to tank and no SES light, I can make a safe guess something is wrong.
I am totally stock, 3.73 gears, and to get that I drove like the old man that causes road rage (slow starts, coasting when possible, never going above 61). In town I have seen anywhere from 11 to 15. I totally agree that it really comes down to finding that sweet spot. Now, if I can find a semi to draft behind while in my sweet spot, that might give me some fun bragging numbers
But realistically, that's not a common thing, and I have to seriously be careful to get good mileage. As long as I keep my head out of my ass (and foot out of the throttle) I'm ok. I think I read somewhere that the EPA estimates on the sticker, usually run with unrealistic driving scenarios so it is possible with responsible driving to beat those, IMO.
That's my .02, for what it's worth.