True......I am sold on it, it works so good I wouldn't even use anything else. The key to cleaning mine is the soft toothbrush, makes all the difference in getting in and working the hard to get to stuff loose and it rinses right off. When I first got those wheels they looked ten time worse in person that in that pic. They had a layer of crap on it that would not wash off and I thought I would never get them clean. My buddy at Auto Zone turned me on to the Hot Rims product and told me if it didn't work, bring it back. Well I did go back only to thank him for suggesting it. I pick a bottle up when ever it is on sale and always have it on the shelf.