cardude2000
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Not necessarily. That loyalty can be lost. Also, the OP in that other thread clearly went down the 'I'll never buy GM again' road. That's a lost sale no different from yours.
I agree that the sale/buyer in that other thread is already lost. Convincing someone like that to ‘come back’ takes enormous amounts of time and energy. They are better served to try and push the average buyer with no loyalty to become slightly more invested in the brand so that future ‘issues’ they experience dip into that well of goodwill instead of immediately sending them to a competitors lot.
It’s not a perfect science but I’m in that line of work so I’m ‘guessing’ this is their motivation (even if it’s being done subconsciously) but it could have been random/luck of the draw to. Who knows.
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