Yup. Here is what a sales rep there says.
"The discounts are taken with the NWMA (north west market adjustment) being considered. We list our prices on our web platform in that fashion. Our inclusion of the NWMA into the pricing scheme serves two purposes, it allows us to obey lawful regulatory obligations relative to accurate pricing and in certain cases is assists with our ability to absorb negative equity for our clients without disobeying pricing laws.
Our vehicles online show a discount from the adjusted sales price, our prices are still typically within +/- 5% of the lowest market prices. Obviously we can't have the lowest prices for everything and a number of our affiliates require us to have a spread. Prices are always subject to change and discounts available that may or may not be listed in the information provided."