I have a Blackbear custom tune and I love it. I'm not saying one is better than the other, but I've heard so many good things about Blackbear and decided to go that route. The best thing about getting a custom tune versus a superchip or hypertech is that with a custom tune like Blackbear, he will log your engine parameters before tuning and specifically calibrate a tune for YOUR TRUCK. Hypertech and superchip are what a lot of people call a "cookie cutter" tune since every tune from them is exactly the same. But every truck doesnt run the same, they dont all use the same fuel, and they dont all use the same intake or air filter. Do some research on tunes before you buy and then make your desicion. Dont just go with one or the other cuz your buddy has it. Do what you think will help YOUR truck with the biggest performance gains. Search on Google and see what you find out for each one.