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You're slightly missing the point Jacob.
Just like house payments, one cannot judge anything simply by seeing a monthly payment amount. It's entirely possible that a person paying $450/mo is paying more for the same truck than another person who's paying $900/mo for it.
Too many variables such as downpayment/trade in, apr, length of term, deal on the truck itself, come into play.
At the end of the day a $900/mo payment is only 'a lot' if it's beyond the means of a person ... for some folks, a $300/mo payment could easily evoke the same gasping if that is a lot relative to their income/wealth. ($900/mo to a person with a $250K a year income is obviously relatively less that $300/mo to a $30K a year income). I promise you that there are a lot more folks in the latter category than the former ... but their gaspworthiness is less evident.