Capsaicin
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Serra Chevy outside of Nashville has a No Markup Policy and will honor MSRP.
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Most dealers in the PAC-NW are at $5K off the 1500’s, which is a better deal than Supplier Pricing.We stopped at a Chevy dealership the other night. They did have a Tahoe and Burb on the lot; I was looking at the 1500 trucks. All trucks had $2995 over sticker tags. Told the young guy who came out to greet us I wasn't paying anything near sticker, as a matter of fact I was paying supplier or less or I'd go somewhere that would do it, even if it's out of state. He asked if I was trading (No).
He went inside and the manager came out, told me "You want supplier, sure, pick the one you want and we'll do it; you'll even get the rebates below it".
The market is totally different than this time last year.
Yeo, here in Eugene and the surrounding areas, I see lots of full lots of new and used vehicles.Most dealers in the PAC-NW are at $5K off the 1500’s, which is a better deal than Supplier Pricing.
Your dealer is probably keeping the markup for now because there will always be people that don’t bother to ask about a lower price, it’s pure profit for them.
Different ballgame on the SUVs.