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It's purely cosmetic but it makes it look far better in my opinion. Obviously lifted is more than just cosmetic as it provides better ground clearance when off road.
The install is very straightforward. I did one side at a time due to not having a lift. Get a good floor jack and jack stands. That's all you really need. It's literally 6 bolts.
The ride quality hasn't changed much at all from what I can tell. I would suggest this to anyone who is looking for a better stance.