Test the fuel pressure using the correct procedure, KOEO (key on, engine off). Post up the initial value.
After turning off the key, document the time it takes for the pressure to leak down, and what the pressure is at, say, 5 min. intervals after key off. Based simply on the strong fuel smell I'd guess a leaky injector. If it does leak down, there is a pressure leakdown valve in the fuel pump as
@avalonandl noted, so there could be other causes. Doesn't this truck have an FPCM?
When it cranks long, floor the gas pedal and that puts it into clear flood mode. If it fires right up the fuel is likely leaking into a cylinder or two after shutdown.