Price gouging everywhere?

[Aemycod13]

Robideaux motors in Idaho does $300 over invoice. Tell her Nate sent you. My Yukon Denali was $85,700 MSRP and my price is 80,500 or 80,700. Pam and Marcy are the ones you need to speak with. +1 (208) 547-6012 is Pam’s work cell(text it) if you call it goes to dealership and then you have to ask for her. All GMC’s and Buicks $300 over invoice and there is no catch.

 

[cclark20]

Call it whatever you want. A lot of car dealers had a record year in 2021.

Making a little less money to keep your customers is a winning strategy. A short term gain at the expense of long term success never ends well. Car dealers need repeat customers to keep the doors open. Good luck selling new cars 2 years from now when every other customer paid 5-15K over sticker on their last vehicle.

There is a reason that car manufactures tie dealer incentives to their customer satisfaction surveys.

“Pigs get fat but Hogs get slaughtered.”

 

[GoHeels]

I would love to agree that marking up vehicles will come back to haunt dealerships. In my opinion, it won’t. Assuming things return to normal, the next time I’m in the market for a car I’ll go with the dealership that offers the best price. If that just so happens to be one that is currently marking theirs up significantly, so be it.

The only way this has an impact on dealerships is if people stop paying over MSRP. It’ll force them to drop the market adjustment. Thing is though it’s not just individuals paying over MSRP, it’s businesses that just need the vehicle.

 

[todayusay]

I would love to agree that marking up vehicles will come back to haunt dealerships. In my opinion, it won’t. Assuming things return to normal, the next time I’m in the market for a car I’ll go with the dealership that offers the best price. If that just so happens to be one that is currently marking theirs up significantly, so be it.

The only way this has an impact on dealerships is if people stop paying over MSRP. It’ll force them to drop the market adjustment. Thing is though it’s not just individuals paying over MSRP, it’s businesses that just need the vehicle.

was at a local Ram dealership a month or so ago and they had 3 new vehicles on the lot for sale…Enterprise had bought 20 the day before at sticker price, and the manager was surprised as he said they weren’t just looking for the gas savers, said they were interested in everything but the HD trucks

 

[Cliff-Yukon]

Ford just had an ad during the AFC game specifically touting and encouraging custom orders - saying they’ll be prioritized over dealer stock and offering 1500$ cash back! But it’s a Ford….. just passing it along. Wouldn’t it be of GMC to copy such.

 

[YhEnThAlPy]

Ford just had an ad during the AFC game specifically touting and encouraging custom orders - saying they’ll be prioritized over dealer stock and offering 1500$ cash back! But it’s a Ford….. just passing it along. Wouldn’t it be of GMC to copy such.

Well, ordering is still via dealers so I am wondering how is it going in real life. The ford dealerships in my area also do markups the same as GMs.

 

[Wwes]

Any GMC dealers doing supplier or employee discount for an order?

Will stop by my local dealer where I bought a 2019 Denali and ask this same question this week.

 

[vcode]

Well, ordering is still via dealers so I am wondering how is it going in real life. The ford dealerships in my area also do markups the same as GMs.

I'll say. I saw a $10K markup on a $21K Maverick! That is almost 50%!