We bought a new Honda this year. We used Costco to get the best pricing. But they will do better. My wife and I settled on the next to the highest trim level, and were going to back to the dealership the next day to close the cash deal. In the meantime, I got with the salesman and told him I wanted to surprise the wife with the touring trim, but it wasn’t worth the $2000 premium (forgot the numbers exactly). Told him it’d be worth another thousand to me for that trim level. They met it, and the wifey got a nice surprise. The salesman made all of a hundred dollars off the sale (as he did for all internet sales) but he sold five cars that night.
I sold her car the next day on Craigslist for the asking price.
We also used Costco to connect us with a salesman when we were shopping for a new Tahoe Premier in case my search for a slightly used ‘17 Denali didn’t work out. The prices were excellent too. Lower than the “no haggle” sticker price.
I found CarGurus.com to be a great resource for both new and used Cars. One thing I found to be constant was dealers’ unwillingness to budge on price on new stock no matter how long it had been sitting there. I tried like crazy to get a new Tahoe Premier that was sitting on the lot a whole year in Podunk, Az for no love. The only time the prices changed was when GM had incentives. Maybe it’s because there was basically zero cost of money back then, or there’s some arrangement between GM and the dealers re: sitting inventory. Not knowledgeable in how that works. I always drove company wheels and got the wife early lease returns.