I've had 3 sets of the Falken Wildpeak AT3Ws. They have taken everything I've thrown at them. Awesome in snow and rain, surprisingly acceptable in mud (for an A/T), and killer tread life. I've only used up one set that I absolutely abused. I didn't keep them rotated very well, I didn't keep them aired up right, I abused them off road. I still got 65k miles out of them. They were finally taken out by a bad alignment I got from a dealer. I would've gotten 75k otherwise.
My second set is turning out to be about the same. I've switched them between vehicles a few times so it's hard to get an accurate count,. It they've got 50k miles minimum on them and another 20-25k to go.
Third set only had about 5k miles on another truck, but they're doing as well as the rest so far.
Awesome look, and both quieter and cheaper than the BFGs.
Not a great picture, but here they are on my Tahoe about 10k miles ago.
Edit:
Here's a bit better one: