What is the average dealership markup for a 2022 Yukon Denali? Just got quoted $10k markup

[VMD2022]

We pre-ordered a 2022 Yukon Denali at a local dealership in California. They said they are not charging a markup but the wait is 1-1.5 yrs for the exact car we want.

So I went around and started emailing EVERY dealership in California- we plan to find one before then. We got a hit for basically the exact car we want but the dealership is marking it up $10k. HOLY CRAP. We can't do it.

Is this normal? Are we going to deal with this no matter where we go?!

 

[todayusay]

If you "need" it soon, you're up a creek. If you "want" it soon, you're up a creek.

That type of markup is unfortunately all too common.

Those that have ordered at MSRP or lower are generally those that have ordered at their local(ish) dealer

Our local dealers are at MSRP for "locals" and $5-10k over for out of state peeps

 

[MezJr]

It also depends on what you ordered. Some things are not being installed in new cars at this time. We built one that didn't include anything on constraint so we'd get the truck sooner.

 

[R32driver]

Welcome to modern car buying. If you want something now you pay extra. If you want to order one and wait and roll the dice with the options you may or may not get then you can save some money and pay msrp. Our dealer hit us with a $10k markup and I very easily got them to bring that down to $5k. We didn’t need a new vehicle but we did want it and they had one that checked all the right boxes so we pulled the trigger. Payed a little extra and drove it home, no waiting games or missing options. This was 8 months ago when you couldn’t even touch one on a dealer lot so felt lucky to get one on the spot and have them come down on markup.

 

[Vinnoto1]

We pre-ordered a 2022 Yukon Denali at a local dealership in California. They said they are not charging a markup but the wait is 1-1.5 yrs for the exact car we want.

So I went around and started emailing EVERY dealership in California- we plan to find one before then. We got a hit for basically the exact car we want but the dealership is marking it up $10k. HOLY CRAP. We can't do it.

Is this normal? Are we going to deal with this no matter where we go?!

Here in NJ a fully loaded denali with 3k markup.

 

[GMCnewbee]

Our 2022 Denali was advertised on the lot with a $15k markup. We went to look at it but I made it clear to the Dealer that I would not be paying that much. I think it depends on the Dealer's judgement about just how serious you are. We negotiated and it came down to $8k, then $4k, and I finally agreed to the deal with a $2k markup and more money for my 2021 trade-in. I wanted to order my "exact" car but after listening to all of the waiting required for certain things, we decided to just buy what was right there in front to of us. Not that we are suffering. We have a beautiful car with more than everything we need. When I am ready for something new I will go through the whole order and wait process. For now we are just enjoying a really great vehicle!

 

[VMD2022]

We ordered

Our 2022 Denali was advertised on the lot with a $15k markup. We went to look at it but I made it clear to the Dealer that I would not be paying that much. I think it depends on the Dealer's judgement about just how serious you are. We negotiated and it came down to $8k, then $4k, and I finally agreed to the deal with a $2k markup and more money for my 2021 trade-in. I wanted to order my "exact" car but after listening to all of the waiting required for certain things, we decided to just buy what was right there in front to of us. Not that we are suffering. We have a beautiful car with more than everything we need. When I am ready for something new I will go through the whole order and wait process. For now we are just enjoying a really great vehicle!

Yea we're going to at least try to bring it down- I hope we get as lucky as you did!!!

 

[VMD2022]

It also depends on what you ordered. Some things are not being installed in new cars at this time. We built one that didn't include anything on constraint so we'd get the truck sooner.

We ordered it with the diesel engine- I've heard that may slow things down

 

[Stbentoak]

If I were looking for a diesel I would expand the search for at least 500 miles radius and try to find one that is available that may suit you. Just keep calling…
There’s always going to be something every month that is going to be on constraint plus a big dead spot this summer…. is it really worth waiting for 6 to 8 months and feeling hopeless?

 

[Doubeleive]

We pre-ordered a 2022 Yukon Denali at a local dealership in California. They said they are not charging a markup but the wait is 1-1.5 yrs for the exact car we want.

So I went around and started emailing EVERY dealership in California- we plan to find one before then. We got a hit for basically the exact car we want but the dealership is marking it up $10k. HOLY CRAP. We can't do it.

Is this normal? Are we going to deal with this no matter where we go?!

Everything new and used is marked up 10k, until you get into older years pretty much anything 2016+ is a wash currently, there are some 2015's floating around at somewhat reasonable deals but it's a 1st year redesign so.....