2021+ GMC Yukon Pricing vs. 2019 Pre-pandemic deals w/ snapshots

[marvcus]

If you are like me, I cringe at the idea of paying MSRP on anything (except maybe groceries). If this is you, I hope
this is somewhat helpful.

Being in the market, I wanted to get an idea of what deals were like before all the 2020 mess happened to get some sort of a gauge on
what "should" or "should have" been reasonable discount pricing on 2021+ Yukons/Tahoes. So, I went on the Wayback Machine
and found a few GMC advertised deals from 2019 on Yukons and Denali trim.

I didn't do Chevy, but I am sure the advertised deals are equivalent or more than GMC's.

The end result is about what I remembered when shopping around in 2016 -- I would tend to think the margins today new would be similar.
Also, these are advertised specials/deals direct from GMC, not including individual dealer negotiation(s), other incentives, etc.

2019 Yukons: 9% off MSRP. The deal said for "current eligible GM owners/lessees," but I found a similar one for "non-GM owners/lessees" at a similar price
in a different month.

2019 Yukon Denalis: 15% off MSRP.

Moving back to present day, I built out a 2023 Denali 4WD w/ the Reserve package w/ MSRP at $91,250.00.
Doing the math from above, 15% off MSRP would equal $77,562.50.

That is quite the substantive discount. So, keeping in mind the "scarcity" of chips/parts, inflation, blah blah blah,
GM dealers are making a killing in profit on 2022-3 models.

It's easy to forget (out of sight out of mind) and it does not seem unreasonable that dealers could still be
making a profit at somewhere between 12% - 20% off of MSRP on these vehicles.

 

[greg_tahoe84]

You will be lucky to even find a Denali being sold at msrp (that is not already presold in transit, etc.). Things have changed considerably and in my opinion will be difficult to go back to where it was. They will always make excuses (supercruise will be on constraint, shortages, etc).

The only dealer I saw that was doing the old school dealer discounts have zero in stock and are not even taking orders.

As long as you have idiots willing to pay for markups, why should the dealers give a damn if someone walks away. There’s the next idiot in line.

 

[Stbentoak]

I paid 82K MSRP for mine in 2020 right before this 5-15K over sticker train pulled into the station. Same vehicle stickers for 95k+ currently. Just the factory price increases alone are enough to make you sick + you may get a vehicle that is missing features. Probably wouldn't pay 95 for the same vehicle again... Hope it lasts a good long time.
100K for a vehicle kinda defies logic in my book.

 

[Banks22]

We had a 2018 Tahoe LT before got our 2021, sticker was $69k and got $12k off. My sister got a 2020 suburban LT in the late fall just before the new 2021’s were coming on the lot and they had a completely loaded 2020 suburban premier I believe the sticker was $80k and they were going to give her $15k off. We got gms employee 9% off our 2021 Tahoe. A lot depends on your area and timing of purchase.

 

[Larry07Yukon]

It’s gross the price of vehicles these days
I built a 2500 Ram Rebel gas engine for $85K…at least Ram has dealers under invoice

 

[todayusay]

~15% and higher was pretty standard when buying from the dealers that would compete for buyers. Our 2017 is one of the few that I still have the email quotes on...$9k off a $63k MSRP Yukon SLT...and here are a couple screenshots i have of 2019s when we were shopping around back then

bought this one - MSRP $69k...$11k off




thought about this one - prices essentially the same...wife liked the 22s better and i think SLT dealership gave more on our trade

 

[Wwes]

I got a great deal on mine back in 2016 - $79k sticker, paid $63k+TTL. Sold for $45k in 2021, somewhat regrettably.

Does not seem possible that prices will continue to escalate among stagnant wages. No way I'd consider a $90-100k+ Denali.
Something will give with the inventory, it's already building and the deals will start. Especially once they show the new interiors expected in 2024. The 1500 trucks interiors are exceptional - not something I ever thought I'd say about a GM truck interior.

 

[bmase2007]

If you are like me, I cringe at the idea of paying MSRP on anything (except maybe groceries). If this is you, I hope
this is somewhat helpful.

Being in the market, I wanted to get an idea of what deals were like before all the 2020 mess happened to get some sort of a gauge on
what "should" or "should have" been reasonable discount pricing on 2021+ Yukons/Tahoes. So, I went on the Wayback Machine
and found a few GMC advertised deals from 2019 on Yukons and Denali trim.

I didn't do Chevy, but I am sure the advertised deals are equivalent or more than GMC's.

The end result is about what I remembered when shopping around in 2016 -- I would tend to think the margins today new would be similar.
Also, these are advertised specials/deals direct from GMC, not including individual dealer negotiation(s), other incentives, etc.

2019 Yukons: 9% off MSRP. The deal said for "current eligible GM owners/lessees," but I found a similar one for "non-GM owners/lessees" at a similar price
in a different month.

2019 Yukon Denalis: 15% off MSRP.

Moving back to present day, I built out a 2023 Denali 4WD w/ the Reserve package w/ MSRP at $91,250.00.
Doing the math from above, 15% off MSRP would equal $77,562.50.

That is quite the substantive discount. So, keeping in mind the "scarcity" of chips/parts, inflation, blah blah blah,
GM dealers are making a killing in profit on 2022-3 models.

It's easy to forget (out of sight out of mind) and it does not seem unreasonable that dealers could still be
making a profit at somewhere between 12% - 20% off of MSRP on these vehicles.

Especially considering the order I placed on a 2022 has increased 10-12% on price in 2023

 

[Wwes]

I didn't do Chevy, but I am sure the advertised deals are equivalent or more than GMC's.

Do not recall this being the case. The GMC had similar prices SLE=LT, SLT=LTZ, but Denali was unmatched from Chevy (now Chevy has the High Country). The Chevy was about the same or higher price, and the dealers didn't seem as willing to negotiate.

Noticed the same when I bought a 2500 truck. Had a deal worked out for a High Country, with the umber interior (very nice); but the GMC dealer with 2500 Denali was cheaper and had a better dash cluster and headlights.

 

[Pertzbro]

add in they were doing 0% financing for either 72mo or 60mo and now it's 5.29 for 72mo or 4.69 for 60mo.

on a $76K vehicle with $30K down/trade... $46K financed...

72mo @ 5.29- $7,560 more in finance cost than 0%
[email protected] -$5,520 more in finance costs than 0%