It roars when it's fully engaged. You should hear them on other trucks. Mine only ever does it at cold, and on a hot day if I leave it running with AC on while I go into a store if the dogs are with me. As soon as you hit the gas it's gone in a second or two. In traffic it's barely noticeable unless it's stupid hot out and even then it's only for a second.
You might want to make sure there's no trash / crap between the condenser and the radiator. I kind of remember someone having this issue and they found a bunch of trash in there stuck on the rad stopping airflow.