I only use AMSOIL and have been for more than 20 yrs. I change oil once per year, every fall. Last year I put about 15,000 miles on my 2008 GMC SLT E. Cab Z71 used in my business. No 0W-30 oil was added to it and no filters were changed. I use the AMSOIL EaO oil filter and have an Injen Cold Air Intake that came with an AMSOIL Air Filter. I have been doing this for over 20 yrs. and while the initial cost is more than regular oil, it pays for itself in less oil changes and filters and is good for my engine. Matter of fact, every lube in the GMC is synthetic, engine, trans, TC, PS and both axles where changed over before truck had 5,000 miles on it, this engine at 1,000 miles.
I know its hard for people to break the habit of changing oil every 3 months or 3,000 miles etc. They love doing it and it gives them a feeling they are doing something to protect their investment but all they are doing it wasting their money. Even changing before 5,000 miles or 1 yr is wasting their money. Its not cheap insurance, as many like to say.
If your vehicle did not come factory filled with synthetic oil, the OLM will calculate based on mineral oil and not synthetic oil. Even GM admits synthetic will last longer and protect better than mineral oil and sets the Oil Life Monitor (OLM) to account for this. GM factory fills every new Cadillac (since 2005) with synthetic oil and coming soon you will find many more GM vehicles factory filled with synthetic oil because starting in 2011 the oil standards (DEXOS) are going way up and its predicted that only synthetic oils will meet these new standards. BTW-Failure to use synthetic oil in the Cadillac will void the power train warranty.
If anyone wants to know what I all use in the truck, you can PM me.