Continuing..
Adding more insult to injury, the diesel, for all intensive purposes, should be a cheaper engine to make... Well that is, at least, until the EPA gets involved. True, back in the day, some diesels (Ford 7.3 PowerStroke comes to mind) was the cats meow. Break downs were minimal if maintained correctly, and repairs were expensive.
Now we are 3-6 gens later from that diesel. Diesels are expensive, no matter what you do.. DEF, EGR, SCR, DOZER, Injectors, 30 computers, and the list goes on.
Diesel Fuel, a Bi-Product of gasoline, should be insanely cheap. Again, the EPA comes in shaking its finger, and demanding more, out of what came down to a near free product from the gasoline producer. Now it costs as much to make, as gasoline, because of further refining processes.
Dodge doesnt make their own diesel (Cummins, or EcoDiesel/Nissan?).
Ford doesnt make their own diesel (International/VW)
GM technically doesnt make their own diesel (Isuzu)
So because the engines come from a third party, the engine becomes more expensive.
Some manufactures have completely staved off from the diesel (at least in the US), to streamline, and for profit (Volvo).
And then you have to add in the Electric Future, the complete, and utter, --LIE-- given to us about its "greeness", and The relative cheapness of the vehicles (Ford Maverick, at 40ehMPG) at 26k.
When you add all these obstacles that diesel faces, its really hard for it to make sense.
The tuner market is going to hate these new "high stress" diesels, as every available HP and TQ is likely already being squeezed out of it. Leaving very little for the tuners.