cardude2000
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Ford only stopped selling the Excursion for two reasons, one was they were afraid that the vehicle was canabalizing sales from their diesel f250s which made more profit for them. Second was they put all their large SUVs eggs into the Expedition basket. They made a Max and then an EL to accommodate the people who wanted a bigger version. Sub 15mpg is not bad for the size of the vehicle and what it can do, the 7.3 Diesel and the 6.0 when the bugs were worked out returned much better numbers.
Terrible sales numbers and terrible gas mileage (coupled with rising gas prices) killed it.
To your point, thats why they ultimately doubled down on the Expedition. No need to market a thirsty monstrosity that nobody bought.
Not sure how a pick up would play into the decision to kill a nine person SUV? Would be interesting to hear why that played a role.