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The rule of thumb is to negotiate the trade-in separately from the new truck. I wouldn't even mention it until you got a price on the new truck settled. That has always been my experience otherwise they'll start factoring your trade-in and crunching numbers that will be in their favor.
This works both ways, though. In the end it's all the same unless you're bad with numbers.
Anyway, I ended up walking. They weren't even close after making me several offers. They were barely willing to come down more than a few thousand.
The truck was actually at another lot 150 miles away. There aren't any 2011's that I could find, brand new, that were close. The dealer I visited would be acquiring the truck from another lot.
Anyway, I came home and contacted a buddy of mine from high school on Facebook who actually sells cars at a chevy dealership up North. I chatted with him briefly and he said that their invoice is around 51, and getting the truck at invoice (or slightly under) with tax and title may be a bit unrealistic - albeit, it does happen. As far as the mid 40 price is concerned, which I thought was too low, he seemed to think that number was incredibly unrealistic.
I'd have to think that as the new models hit the lot, if there are any 2011's left, that could change the dealers outlook. At the end of the day, I was looking for a deal and they apparently were not.
I'm going to shop around and see if I can locate a dealer that has one on their lot, and see what they are willing to do.
It's not unrealistic when incentives and rebates exist. Q2 & Q3 are typically the best times to bit cars because fewer are actually sold and the manufacturers want to move what is sitting on their lots waiting to go to dealerships. Iirc, GM traditionally holds a sale in July to move inventory.
Btw, OP, does your name on this forum have anything to do with a Glock you might own?
Yep...I didn't end up with the truck but I am the proud owner of a new G17
He had claimed to show me a sheet that had their invoice price on it, but I took that with a grain of salt being that it was higher than I expected, and my high school buddy also quoted a lower invoice price - lower to the point that it seemed to be more than a difference from one dealer to the next.
I found one on ebay that was listed for 51 something (2011 LTZ, 5 miles on it), but unfortunately, it has already sold. If it was listed for 51.5 on ebay, that would have been a price I could have negotiated down into a figure I would have been happy with. Even though they will be more desperate to move them in a couple of months, there are also very few of them left, from what I am seeing.
The invoice the dealer shows you usually includes a marketing cost (advertising) and also includes a 3% hold back which allows a dealer to borrow more to floorplan their inventory. The dealer will get this back when the vehicle sells. The inventory price on Edmunds.com is more accurate as a true dealer cost and even then the dealer can get other incentives from GM.