Yes they are the OEM black badges. I replaced them myself, it was pretty easy. It did destroy the old badges, you have to pry out the red in lay to get at the clips that hold the old one in.Beautiful Denali..similar to the one I just picked up. Are your GMC logos OEM? Easy swap out? Looking to do the same.
The rear I used a heat gun and fishing line, with tape to protect the chrome, and 3am adhesive remover to clean things up prior to sticking the new ones on.