Almost all full sized SUVs are standard with hitches. Plus when you look at the rental resale market, selling a full size SUV without a hitch would be harder.
i wondered about that after i made my comment. Thinking about the plastic hitch covers, I kind of wondered that it might be standard equipment now.
I just remember a few years ago it crossed my mind about renting a truck to tow something. Every single truck (not SUV) on the enterprise and hertz lot didn’t have a hitch. I don’t think U-Haul pick up trucks have hitches either, but their box trucks do.
This was maybe 10 years ago.