Don't need to, I've done it a few times when recalibrating my HVAC due to swapping out the control modules. Memory is gone every time on mine. Ground is just as important as positive in a 12v system. Now, if you want to place money on it in order to make it worthwhile, I'll video it. My HU is a Sony so it's not stock. It's possible a stock HU has NVM memory for antitheft but I have no knowledge of that.So you'd be willing to go pull your negative cable for 10 minutes and post the radio results?