styling is subjective and I agree I'm also not a fan of the wheels but those are easily changed, also you have to remember the Lincoln is going for the audience that buys the Escalade(which itself has always had quite gaudy styling)...and even though the Durango is Dodge's largest SUV I wouldn't consider it an apples to apples comparison...I would point out the Durango is smaller than the Expedition, a couple hundred lbs lighter, shorter length, width, and height, tows quite a bit less, less ground clearance, less cargo room etc, and the eco-boost makes 80 lb-ft more torque available at 2000 RPM lower....that being said I would expect the Durango to get better gas mileage...what different priorities are you referring to? I would think most people shopping for a large SUV would have similar priorities...I've heard first hand accounts from friends with eco-boosts that they are also disappointed with gas mileage but I think the name is misleading people to believe they will get V8 power with V6 mileage when the case seems to be performance exceeding a V8 with equal if not slightly worse mileage...other than that they all love the low end torque that no NA V8 can match...and if you can get past the styling I think most would agree the interior on the Fords is much nicer than what GM has to offer, if you truly do not like the design then that is understandable but for people to quickly dismiss a vehicle because it says Ford on it is ridiculous IMO