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John Elway can lick my sack.....that is all
I do own my own business, I have millions of dollars worth of inventory in my warehouse, and I have 9 employees who make deals as they see fit based on market pricing. In my industry, discounting equipment or giving your clients extra freebies is what earns referral business. You make money where you can and earn customers how you can. Good customer service is what keeps them coming back. Today I gave a long time customer who has spent tens of thousands of dollars with our company a significant discount on some lighting contactors for a contract he was working on. He knows that he can come to me for stuff like that and I'll take care of him, better than anyone else around here can. In turn, when he wants to buy circuit breakers or anything else he needs, he will pay a fair price and give me free advertising to boot. It's a reciprocal relationship, and that's how you build a successful business.
Customer service is what I got at the dealership the other day, and I felt compelled to share that story because I was impressed by it. If someone googles the dealership and finds my story, who gives a shit? The management? I doubt it. If ONE extra customer stops by their service department to buy something based on my good experience there, then they've already made their money back in spades. Do you really think they would fire a dedicated, well trained employee over a military discount? No, he's too valuable to them - ESPECIALLY if he has "25 years of experience" as you suggested. If you're the kind of person that would fire a tenured employee over some petty crap like that...well, I'm glad I don't work for you.
Hey i have been using Elway Chevy in Englewood, CO from 2 years and yes it is one of the best dealer in CO. I would highly recommend it to everyone.