What does it mean? It's simply a suggestion - hence Manufacturer
Suggested Retail Price. Not mandated, not enforced, not gospel - simply a suggestion.
That's why you see everything from 6% under invoice pricing for a Stellantis product, 3% under invoice for Ford productions to
obnoxious dealer markups for whatever brand out there. The range could be huge so what does MSRP really matter. It simply doesn't as much as you think - which is "everything" - and it didn't before the pandemic when GM, Ford, FCA had vehicles that were selling $10+k below MSRP.
Clearly it doesn't mean "
everything".
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