There's a lot of things I like about it - in no particular order:
1) It shows me when I'm in a regen cycle. I never want to stop it in the middle of a regen - if I can avoid it. I know it's designed to handle it, but if I can take the long way home and let it finish its regen cycle, plus let the exhaust system cool down a bit, that will help extend the life of everything. It can't be good for the system to shut down at 1100F+ inside the DPF...
2) I like to see engine oil temp. This engine runs hot - the coolant is often in the 210F range and it's used to cool the engine oil in a stacked plate cooler mounted to the side of the engine. Hot coolant means there's less delta T between the two fluids so therefore engine oil stays hot. I see oil temps at ~220F unloaded and above 250F most of the time when I'm towing. I saw 260F once, but then promptly saw the coolant plummet to 185F so that must be a threshold programmed into the ECM.
3) I get to see what gear I'm in. It's amazing how little this engine needs to downshift to go up inclines. A testament to how well things engine produces bottom end torque.
4) DEF level is a percentage and not a little chiclet on the dash info screen. As previously mentioned, once it's at 50% I dump in another jug.
5) Multiple pages for different configurations. I have one page setup for everyday driving - the other page setup for towing. You can have up to 5 pages configured.
6) Last but not least - I like its profile/size. I don't want a mini-tablet on my a-pillar. The IDash has a clean look, easy to read and is a subtle addition to my dash layout. My wife does not like clutter and this doesn't bother her in the least bit.