I recently rode this mental roller coaster. I fell in love with an '07 crew cab Sierra and it prompted me to sell my 13+ year project S10. The Sierra sold that same day it was posted for sale, but I kept looking since I had already decided to sell the S10. During my search, I found that the Tahoe and Yukons were about the same price as the trucks but usually cheaper. I needed and wanted the interior space of a 4-door and I was digging the additional space of the SUVs. I especially liked the rear captain's seats option since my fiance that recently moved in with me has two girls- 7 and 13. Also, the turning radius and ride quality of the SUVs is better. I rarely haul anything that requires a truck bed and for those times, I have two different trailer. I have a bad back, so not having to hoist things up to a truck bed's level is safer for me. Another personal benefit is that the SUV is something like 33" shorter than the crew cab truck. This maintains the walking space between the back of the Tahoe and my lawnmower and even allows room to open the rear hatch. Finally, I wanted something different than what occupies most driveways around me. There are a lot of sportsmen here and they all have trucks. Most even have the same mods- leveling and/or lift kit, aggressive all-terrains, Costa/Yeti/LSU stickers, etc. I don't hunt, don't care to advertise for a brand of sunglasses or ice chest, nor follow sports teams. So, an SUV that will be mildly lowered on street tires fits me.