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I get just under 15mpg with mostly city driving in my '08 with 133K miles.
If it's 4wd, keep her in 2wd only; proper air pressure in all tires; check for clean air filter, maf and throttle body. These are the basics, of course. I don't believe in spending hundreds of dollars on exhaust, intake, tuners, etc. to get another 2mpg in fuel efficiency----that's like spending a dollar to save a dime.
Cold air intake is like $80 on eBay. Over the coarse of a year it will pay for itself. That's like spending a dime and getting a dollar.
Thank you for the replies, I also don't believe in spending a lot to get 1 mpg, I live in a city, but people drive like crazy here, Kia would be "crushed".
What kind of synthetics, Amzoil or Mobil sufficient? Also, I've read Bosch spark plugs are better then Autolite?
ubervic, wow 15 mpg not bad. it is 4x4 and I do drive in 2wd. I even cleaned the Air Flow Censor.