no, lol you can log and record data to efi live with the autocal connected to the obd port and then a usb cable to the autocal and pc and running the efi live software (works as a pass-thru device), I have watched the live data this way which is pretty cool but just can't figure out the settings to capture specific data and then replay, too many options and boxes to check, I just haven't played with it enough yet to figure it all out.
people tune with efi live just like they do with hp tuners, you have to pay for it just as well.
efi makes the autocal, bb just puts there name on it (and it's possible it may have some specific firmware of some kind as well)
https://www.efilive.com/v8-scan-and-tune
***edit it says right on the linked page that tuners can make there own brand name for the autocals and select options, which is what bb does.